Blizzard’s Summer Sale

Blizzard Summer Sale

Courtesy of worldofwarcraft.com

Blizzard’s Summer Sale:

It seems only a week ago when the last sale ended, and we already have another. Blizzard has started their Summer Sale with savings on many items within the Blizzard Store, including, Pets, Mounts, Character Services for World of Warcraft, and discounts for other Blizzard titles.

Discounts on other titles include a 35% off of Call of Duty: Vanguard – Ultimate Edition and a 50% discount on both Call of Duty: Black Ops and Modern Warfare.

For more information on all the discounts available, visit the Blizzard store, or check the store via the Battle.net app!


Character Services:

Blizzard has reintroduced the 30% discount to Character Services, importantly, the Character Transfer and Faction Change bundles.

If you are interested in transferring a character or changing Factions, now is the time to purchase the service(s). The best value is the Eight (usually six) Character Transfer/Faction change.

Instead of £60 for six characters, we now have the option of eight characters; this equates to £7.50 per Character Transfer/Faction Change, compared to £13.50* for a single Character Transfer/Faction Change.

(*) The price for a single Character Transfer/Faction Change during the sale, or £19 outside the deal.

This offer is a no-brainer if you have the funds and intend to move eight or more characters in the future. Remember, purchasing the bundles stays on the character select screen so that you can use these at any time in the future.

In-game Store

Screen grab of the in-game store.


Pet, Mounts, and Transmog:

Also available from the shop at a discount are Pets, Mounts, and Transmog. I urge you to check out the Midsummer Night’s Pack before you consider purchasing anything, as the bundle has many Pets, Mounts, and Transmog in the sale.

Don’t worry if you already have some items within the pack, as Blizzard will automatically increase the discount (up to 67%) based on what items you already own.


WoWToken:

With the release of World of Warcraft: Dragonflight pre-purchase last night, there’s been a shortage of WoWTokens. Thankfully, I purchased 25 today, and there were still WoWTokens available at 1 pm today. However, if you experience issues purchasing a WoWToken, wait till late evening or log on early the following morning.

WoWTokens are easier to acquire when there’s no competition. To check the current value of gold for a WoWToken, check out the website: WoW Token Prices.

Consider reading my blog from last night, where I purchased a WoWToken for almost 394k gold. I was short-sighted and wasn’t prepared for the lack of WoWTokens.


WoWToken Prices:

As mentioned above, a new expansion and a new summer sale have increased the demand for WoWTokens. When the demand exceeds the supply, this forces the price of a WoWToken for gold to increase. When the news was released last night, the E.U WoWToken hit a staggering 394k gold.

As of 22:30 this evening, the current gold value for a WoWToken in the E.U region stands at 368k.

Once the supply of WoWTokens exceeds the demand, the price will continue to fall.


When Does the Sale End?

According to the Blizzard Store, the summer sale will end on the 4th of July. I’m guessing this is concerning the U.S region, as it’s reset day for them, meaning the sale may finish on the 5th of July for the E.U region.

The sale that recently ended, the E.U region had the sale for an extra day to coincide with reset day, as E.U reset day is a day later than the U.S region!


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Microsoft Purchasing Activision Blizzard

 

Microsoft Purchasing Activision Blizzard.

Today, Microsoft (Microsoft Gaming) has announced that they intend to acquire Activision Blizzard. The amount, an astounding $68.7 Billion, which is equivalent to $95.00 per share!

The acquisition will include World of WarcraftDiabloOverwatchCall of Duty, and much more.

Once the deal is complete, it will push Microsft to the third-largest gaming company; behind Tencent and SONY.


Why Blizzard Activision?

Given Activision Blizzard’s current issues, you’d imagine that the company wouldn’t be of interest to any potential buyers. However, it appears that Microsoft sees value in the company, most likely Call of Duty and the potential in HearthstoneDiablo, and World of Warcraft (Classic).

Reports suggest that the gaming industry is the largest and fastest-growing form of entertainment, worth almost $200 Billion. With a potential increase from 3 billion gamers to 4.5 billion by 2030, it was probably an opportunity Microsoft couldn’t turn down!

Microsoft Statement – via Microsoft News Centre


Blizzard Activision Quarterly Results:

According to the Activision Blizzard Third Quarter 2021 Financial Reportthey reported strong results for the third quarter. I’d guess they expect continued success in the fourth quarter with the release of Call of Duty. There was also success for King and World of Warcraft Classic.


Activision Blizzard Shares:

I wonder if news circulated on Friday 14th January, as Blizzard’s shares rocketed from $69.39 to $86.55 a share. The share price hasn’t been this high since the end of August.


Is Bobby Kotick Leaving?

Sadly, if you were hoping this acquisition would result in Kotick leaving, I’m afraid it’s not, well, not just yet! 

Bobby Kotick will continue to serve as CEO of Activision Blizzard. Once the deal closes, Activision Blizzard business will report to Phil Spencer, CEO of Microsoft Gaming.” – Microsoft PR.


Activision Blizzard Gaming Catalog on Game Pass?

Phil SpencerCEO of Microsoft Gaming, has also clarified that they hope to have as many Activision Blizzard games as possible on the XBOX Game Pass once the company’s purchase is complete. 

My concern would be the players with months, possibly years of game time on their World of Warcraft accounts, who already have an XBOX Game Pass.

I have an XBOX Game Pass, but due to the changes in purchasing game time for WoWToken, I don’t have anything longer than two months, but I know of players with many years on their accounts.


Conclusion:

As mentioned above, this news came out of the blue to me, and no doubt, to many others. With the constant issues revolving around Activision Blizzard and the small success surrounding the last quarterly financial reports, a vast potential in gaming meant Microsoft Gaming probably saw an opportunity they couldn’t resist.

Hopefully, Microsoft Gaming can make the necessary changes within Activision Blizzard and incorporate its values into the company. Hopefully, bring an end to the inequality, improving working conditions, which will positively result in improved development across all departments; If you look after the staff, the staff will look after you!

Maybe, just maybe, we’ll see a return of some of the talented developers that recently left boycotting the dire situation at Activision Blizzard.

It’ll be fascinating watching the development of World of Warcraft under the guidance of Microsoft Gaming.


Feedback:

Any feedback is greatly received; please use the comment section below. If you need to contact me, use the contact me method. If you found this post helpful and believe it could be of use to someone else, please consider liking and sharing.

Thanks for reading!